And then came 2005, You changed the logo to make it curved and have a slight yellow highlight, These were amazing logo's that no other Soda brand, let alone company had. But once you got to 1999, hit the sweet spot, it was so bold, with a very iconic font that makes me think of the sweet taste of playing Xbox and PlayStation. Over time, you began tweaking it just a slight amount, by curving it, adding lines under it, etc. When the product first launched, it had the iconic person with the bottle on it, Which you guys have put on "Mountain Dew Throwback" which I applaud you for. Even though the Mountain Dew logo is much better than the Pepsi logo, it still feels like it is going down the wrong path. This is what it feels like looking at the Pepsi and Mountain Dew logo's. And here comes Bill, at an astonishing 5'4, with lymphedema in his left leg, age 32 and getting his college degree in Liberal Arts, favorite color grey, impressing no one but himself. There is so much potential in the description of "Bill" but when he comes out, he's just bland with nothing special about him. It kind of reminds me of when an Announcer at a wresting competition is hyping up someone by saying stuff like, "AT A MASSIVE 280 POUNDS, BUILT LIKE STEEL FROM A BLACKSMITH, WILL CUT YOU IN HALF WITH A MERE THOUGHT, IT'SSSSS "Bill". The background is a solid blue, with the logo being small, and having a solid 3 tone design. With the Pepsi logo today, it makes me just wanna drink water.
It made me think of how much I would want a ice cold Pepsi and how great the flavors are. Pepsi had a huge "Pepsi Globe" on it that was 3D, and there were a bunch of ice spikes coming out of the background, while also having the recognizable font with the words, 'PEPSI". The logo's made me genuinely want to go out and buy one of these drinks. Back in the 2000's, Pepsi and Mountain Dew stood out as some of the most creative and outgoing logo's in the soda market. An example of this is Pepsi and Mountain Dew. Designers are opting for a more boring and bland logo over something much more creative and exciting. Oversimplified logo's have gotten out of hand.
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